I saw a link to a Davis Enterprise story about Trader Joe’s on Matt Rexroad’s site yesterday.
(BTW, when I first saw Matt’s name in print, I mis-spoke it as Max Rexrod to a friend later, and I haven’t been able to shake that pronounciation yet. In fact, I think it is definitely a more manly and porntastic name that his real one.)
The story consisted of an announcement that Trader Joe’s grocery store is looking to move into the University Mall in Davis. After being initially thwarted by Davis voters (who idiotically destroyed the Covell Village project), Trader Joe’s elected to move their plans to an established mall. My guess is that the University Mall is the only mini-mall in Davis with no grocery store, thus making it a better situation for them to consider.
But LO! Of all the bad decisions that I’ve heard that haven’t been my own, moving a bustling grocery store like Trader Joe’s into the University Mall is one of the worst. The article for the Enterprise is wrong. It gets crowded in that parking lot. VERY crowded. The spaces are tight, the aisles are narrow, and the foot and bicycle traffic from the neighborhood is very dense.
In my mind, this is not the best place for Trader Joe’s to go.
So where, you ask, should my favorite place to by $2 bottles of wine be built?
There’s only one answer: The County Fair Mall.
They’ve got the space, the parking, and enough cheapskate-gourmets to turn that store into a mini-Food-4-Less. And, the mall has new signs (yuck), new paint (sort of), a new attitude (yawn), and an old Target (for now).
Sure, “Frenchy’s Liquors and Roses” would be pissed, but they would still have the hobo/immigrant/drunk/pervert client-base locked up so long as Trader Joe’s didn’t start selling lottery tickets and porn.
If they did, I’m certain that Trader Joe’s would feature some sort of in-house porn under the banner Trader Jack’s.